British fashion label Stella McCartney is highlighting its environmental credentials with a new retail space that promises the cleanest air in London.
The brand has collaborated with Airlabs to reduce shoppers’ exposure to air pollution. Airlabs has installed custom-made, nano-carbon filters into the store’s ventilation system, which clean more than 1,800 cubic metres of air per hour, with very low energy consumption. The ease and flexibility of the system means that such air cleaning could be scalable to other retail spaces or heavily-polluted regions.
‘Indoor air pollution is totally unregulated, and more research is urgently needed to assess the full cost to our health over a day, not just the pollution we breathe outdoors’, says Sophie Power, CEO and co-founder of Airlabs.