Canadian e-commerce fashion platform Ssense has opened an explorative bricks-and-mortar flagship in Montreal’s Old Town. Unveiled in May, the five storey, 13,000 sq st space blends online shopping with gallery-like installations to entertain and surprise consumers.
Guests pre-select items to try on from more than 20,000 pieces available on Ssense’s website, and select an appointment time. In less than 24 hours, the garments are ready and waiting for them in one of the dressing rooms that occupy the entire third and fourth floors.
Customers who haven’t pre-booked items can browse a limited selection of frequently refreshed clothing on the first floor as well as special artist collaborations on the second floor, which is also used as a performance space. The fifth floor houses a small bookstore stocked with art publications and a café serving coffee and snacks.
London firm David Chipperfield Architects designed the interior with an on-brand, brutalist aesthetic – minimal decoration on dark grey stone walls creates a distraction-free shopping environment.